Wednesday, February 1, 2012
Supera Anesthesia Innovations: StartUp Weekly, Feb. 1, 2012
So it is with Brian Lawson, Founder and inventor/leader of Supera Anesthesia Innovations of Clackamas, Oregon. An engineer and problem-solver, Brian got his start in the Silicon Forest of Oregon with the likes of Hewlett-Packard and others in the medical equipment industry. His connection with the veterinary industry pushed his passion button in two ways: His love for animals and the dedication of those who cared for them. “Most of the people in veterinary medicine are not in it for the money,” he states.
He saw the life-critical point, when the animal is under the anesthesia, as a problem area. “Medical equipment for animals usually copies its human counterpart. But with anesthesia, the human machines were overly-complicated and didn’t address the needs of the veterinarian,” he assesses. So, the passionate inventor created, designed and built the superior machine.
Brian spreads his passion throughout his world, working with Supera’s distributors to push them to always “expect more.” The people in Supera do their homework, too. They listen to their customers and deliver what the customers want and need. Brian is excited about the future as well. New software packages have allowed the company to design, test internally and model in a very short time. “If we can think of it, we can build it,” he says with a deliberate voice but with a twinkle in his eye. No inventor ever said it better.