Thursday, February 16, 2012

Client Press Hit: Women's Healthcare Associates in The Lake Oswego Review, Feb. 2012

An almost perfect past, an unlimited future

Schrinsky, Conger offer more than ever with Women’s Healthcare Associates

(news photo)

Doctors Dan Schrinsky, left, and Bud Conger of Lake Oswego with Women’s Healthcare Associates, have been helping women medically for decades. 

Looking back can be so much fun. Especially when you have come as far as doctors Dan Schrinsky and Bud Conger of Lake Oswego with Women’s Healthcare Associates.

Read the full story here

Wednesday, February 15, 2012

VendScreen Press Hit: February 15, 2012

Paresh K. Patel is the Founder & CEO of VendScreen, which produces Android-based touchscreen for vending machines. it was founded in 2011 by Patel and Glenn Butler. VendScreen personalizes the vending experience by delivering the nutrition data and advertising to displays mounted on vending machines. The company had recently secured $12 million in its first round of funding.

Keep Reading....

Wednesday, February 1, 2012

MKP Creative as cited in Vending Market Watch, Feb. 1, 2012

"VendScreen, one of the company’s highlighted in yesterday’s USA Today article, deserves credit for recognizing the importance of media relations. VendScreen hired a media relations person who reached out to USA Today and helped the reporter with the article."

See the full story here:

VendScreen Press Hit: Front page MSN news, Feb. 1 2012

Press Hit: Inpower in The Oregonian, February 1, 2012

One personal trainer's fitness goal: Help cancer patients feel better during and after treatment.

One minute, Laura Rosencrantz's grandfather was a vibrant guy, exercising at least five times a week, enjoying a rich family life and running a big company. 

The next, doctors found lung cancer, advised he skip the gym routine and rest. He grew weaker by the day. 

Leonard Schnitzer, 78, chairman of the board and former longtime chief executive officer of Schnitzer Steel Industries Inc., died June 8, 2003, three months after his diagnosis. 

His death devastated and motivated Rosencrantz, his doting granddaughter. She quit her job as a Multnomah Athletic Club fitness instructor, got specialized training and started an exercise program designed to help cancer patients stay stronger while in treatment, recover afterward or at the very least, feel better during the time they have left. She calls it Inpower. 

Rosencrantz's focus on exercise for cancer patients mirrors a burgeoning trend among fitness trainers, physical therapists and oncologists. Out are the bed-rest recommendations of old. In are prescriptions for workouts tailored to specific cancer diagnoses, to how patients feel and to what they can tolerate day to day as they endure chemotherapy, radiation and other treatments.

Keep Reading...

Supera Anesthesia Innovations: StartUp Weekly, Feb. 1, 2012

Founders come in all types, but inventors are a breed of their own; they’re bleeding edge. 

So it is with Brian Lawson, Founder and inventor/leader of Supera Anesthesia Innovations of Clackamas, Oregon.  An engineer and problem-solver, Brian got his start in the Silicon Forest of Oregon with the likes of Hewlett-Packard and others in the medical equipment industry.  His connection with the veterinary industry pushed his passion button in two ways: His love for animals and the dedication of those who cared for them.  “Most of the people in veterinary medicine are not in it for the money,” he states.

He saw the life-critical point, when the animal is under the anesthesia, as a problem area.  “Medical equipment for animals usually copies its human counterpart.  But with anesthesia, the human machines were overly-complicated and didn’t address the needs of the veterinarian,” he assesses.  So, the passionate inventor created, designed and built the superior machine.

Brian spreads his passion throughout his world, working with Supera’s distributors to push them to always “expect more.”  The people in Supera do their homework, too.  They listen to their customers and deliver what the customers want and need.  Brian is excited about the future as well.  New software packages have allowed the company to design, test internally and model in a very short time.  “If we can think of it, we can build it,” he says with a deliberate voice but with a twinkle in his eye.  No inventor ever said it better.

Think, Build, Eat, Sleep ~ Brian Lawson of Supera Anesthesia Innovations