Tuesday, October 18, 2011

Safeway Brings a Free Coffee Break to the City of Roses

Safeway Brings a Free Coffee Break to the City of Roses

Event dates:
  • Oct 5, 2011 7:00 AM Oct 5, 2011 8:00 PM
  • Oct 6, 2011 7:00 AM Oct 6, 2011 6:00 PM
  • Oct 7, 2011 7:00 AM Oct 7, 2011 5:00 PM
Event location: Various Portland locations

To celebrate the launch of their high quality coffee, Safeway brings free coffee break to PDX

For those who want to enjoy the fresh-roast taste of their favorite, local coffee shop without leaving home, Safeway Select™ just released four new coffees with roast profiles similar to the most popular artisan coffee brands. Safeway is bringing a free coffee break to the City of Roses, who are no strangers to the power of a good caffeine kick.

The small-batch, dark roasted coffees are expertly blended from the highest quality, 100% Arabica beans for smooth taste and fresh aroma, and available exclusively at Safeway. Choose from Bold Reserve, Coffee Founder’s Blend, Bold French Roast, Ethiopia Sidamo, or Costa Rica Tarrazu. The coffees are available in whole beans, ground and bulk.

Safeway is hitting the streets of Portland October 5th – 7th to give Portlanders the chance to try the coffee for free, as well as passing out coupons and Safeway gift cards.

In conjunction with the Street Team promotion, Safeway will be running a contest all week on Z100, where listeners can enter to win an “Office Coffee Break” each day, provided by Safeway. Here’s the dates and times to find the Safeway Street Teams:

October 5:
7 a.m.-11 a.m., North Park Blocks Park F and Pearl District
Noon-2 p.m., Safeway Store located at 1030 SW Jefferson Avenue
4 p.m.-8 p.m., Pioneer Courthouse Square (Morrison Square Corner)

October 6:
7 a.m.-11 a.m., South Park Blocks Park A, City Hall and PAC West Building
Noon-2 p.m., Safeway Store located at 1303 NW Lovejoy Street
3 p.m.-6 p.m., Rec Center at Portland State University – Social Media Party

October 7:
7 a.m.-10 a.m., Pioneer Courthouse Square (Broadway Corner)
11 a.m.-5 p.m., Safeway Store visits throughout the city

The breadth of assortment comes in both flavored and non-flavored. The line features five flavors including French Roast, Colombia, Costa Rica, House Blend and Breakfast Blend. Safeway Select will also feature Holiday flavors this fall.


ABOUT Safeway: Safeway Inc. is a Fortune 100 company and one of the largest food and drug retailers in North America, based on sales. The company operates 1,694 stores in the United States and western Canada and had annual sales of $41.1 billion in 2010. The company’s common stock is traded on the New York Stock Exchange under the symbol SWY.

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