Best Business Practices: Media Tips
March 23, 2010
By: Katie Kelley, Legacy Builder Coaching
After having completed a taped radio and television interview, I am now preparing for an upcoming live cable television interview and I wanted to share some media tips that I was recently given by NYC based media expert Jeff Bloch. Getting media exposure is a key step towards building your brand, establishing your expert credibility and sharing with the world what you do for a living and how they can find you. Who doesn’t want some of that?
1. PREPARE-Before you talk to a reporter, know your story. Focus your broad knowledge of your subject into three key messages that tell a complete story. Think about what you would like the headline to be, and what you want the reporter – and your audience – to remember. Often, the messages state a problem/situation, followed by a solution/next step, and finally offer the credibility of your organization to provide that solution or input.
2. THINK NEWS- Messages should offer some information that is new, that goes beyond what others have said, or that identifies a new issue or trend. Don’t sensationalize, but think about what can make your story more interesting, more compelling.
3. SUPPORT YOUR STORY WITH SPECIFICS-Facts/figures-don’t worry about citing particularly daunting numbers, rather just provide some context with numbers that will allow the audience to better appreciate the scope of your work, examples, anecdotes, quotable language-in other words vivid words and well-turned phrases that are catchy but not too clever and will help to crystallize your story.
4. CONSIDER THE AUDIENCE-Whom are you trying to reach? Consumers, potential business customers, decision-makers? Make sure your messages and your supporting information are tailored to your audience. Avoid jargon – use language they will understand. When possible, put a face on it, meaning, give an example of a person or situation that your audience can relate to and appreciate.
5. DEVELOP-Develop a list of questions that are likely to be asked. Be prepared for obvious negative questions, but also be ready to answer the supposedly “easy” ones, such as “Tell me about this study / your company / your perspective on this issue.” Keep up with the news in the days before your interview and be ready to deal with related events or developments.
6. DELIVER-Once the interview begins-take control. Don’t wait for the reporter to guide you through your story. Begin at the beginning, deliver your messages early and often, explain, re-contextualize, repeat yourself as necessary. If you are reacting to news, hold your ground. If you are promoting a story, don’t make the reporter “pull teeth” to get it.
7. USE FLAGS-Phrases such as “What’s most important…” “The key thing is…” “There are three critical factors…” signal to the reporter and the audience that you’re about to say something vital.
8. BUILD BRIDGES-Don’t just answer the question. Find the ways to go beyond the answer to your message. Be more expansive, offer additional information, return to an earlier point. Make sure you spend more time on your story than on other, less important, topics.
9. TURN NEGATIVES INTO POSITIVES-Don’t be defensive and don’t over-explain your response to the negative. Instead, deal with the negative – without repeating any negative language – and then bridge to a message. Remember to end on a positive.
Showing posts with label entrepreneur. Show all posts
Showing posts with label entrepreneur. Show all posts
Wednesday, March 24, 2010
Thursday, March 18, 2010
The Best of Portland
We'll be discussing how female entrepreneurs launch businesses, the female networking group Ladies Who Launch and unemployment in our state of Oregon as it relates to new businesses launching.
I'll post the link when the show airs- which will most likely be Friday, April 2. Stay tuned!
Wednesday, March 10, 2010
“Ladies Who Launch” Celebrates International Women’s Day With A Presentation, Book Signing And Suit Drive For Dress For Success
LA’s premiere women’s entrepreneur group gives back to the community
March 5, 2010 (Los Angeles, CA) – Ladies Who Launch, LA/OC chapter, celebrates International Women’s Day on March 8 by hosting an event with entrepreneur and author Kimberly Wilson, and asking attendees to help other local women in need.
Ladies Who Launch is asking everyone attending the event to bring a gently used business suit, which will be donated to the non-profit Dress for Success, whose mission is to promote the economic independence of disadvantaged women.
Dress for Success provides professional attire, a network of support and the career development tools to help women thrive in work and in life. “We are so pleased to be the recipient of a clothing drive conducted by Ladies Who Launch in coordination with the presentation by Kimberly Wilson,” said Kathy Culpepper, Director of Operations for Dress for Success Worldwide-West.
Ladies Who Launch is a community of female entrepreneurs whose mission is to make entrepreneurship accessible to any woman. “We are very excited about this collaboration,” Caren Magill, Market Director of Ladies Who Launch LA/OC, said. “Ladies Who Launch is committed to empowering women to take the next step into entrepreneurship as a means to self-sufficiency. Dress For Success is also committed to supporting women on their journey to independence. I look forward to working together toward a similar goal in honor of International Women¹s Day.”
Kimberly Wilson, author and founder of yoga studios, an eco-clothing line, and a non-profit, is the featured speaker. Wilson will share her 10-year journey as an entrepreneur, highlight lessons learned along the way and sign her new book.
The event begins at 6:30pm and concludes at 9pm. Ladies Who Launch will also be raffling off a free membership and admission to it’s famed “Incubator Intensive Workshops” to one lucky winner. To learn more about the event and to register please visit http://www.ladieswholaunch.com/losangeles.
About Ladies Who Launch: The Ladies Who Launch mission is to make entrepreneurship accessible to any woman with a project, dream or aspiration to start her own business and be successful. We have found a definitive link between launching a business and higher self-esteem and happiness; it is our hope that women will come to Ladies Who Launch and take advantage of our trusted community, tools, resources and success stories and live their dreams. Please visit us online at www.ladieswholaunch.com.
End ###
Contact:
Maggie Palmer
info@maggiekpalmer.com
March 5, 2010 (Los Angeles, CA) – Ladies Who Launch, LA/OC chapter, celebrates International Women’s Day on March 8 by hosting an event with entrepreneur and author Kimberly Wilson, and asking attendees to help other local women in need.
Ladies Who Launch is asking everyone attending the event to bring a gently used business suit, which will be donated to the non-profit Dress for Success, whose mission is to promote the economic independence of disadvantaged women.
Dress for Success provides professional attire, a network of support and the career development tools to help women thrive in work and in life. “We are so pleased to be the recipient of a clothing drive conducted by Ladies Who Launch in coordination with the presentation by Kimberly Wilson,” said Kathy Culpepper, Director of Operations for Dress for Success Worldwide-West.
Ladies Who Launch is a community of female entrepreneurs whose mission is to make entrepreneurship accessible to any woman. “We are very excited about this collaboration,” Caren Magill, Market Director of Ladies Who Launch LA/OC, said. “Ladies Who Launch is committed to empowering women to take the next step into entrepreneurship as a means to self-sufficiency. Dress For Success is also committed to supporting women on their journey to independence. I look forward to working together toward a similar goal in honor of International Women¹s Day.”
Kimberly Wilson, author and founder of yoga studios, an eco-clothing line, and a non-profit, is the featured speaker. Wilson will share her 10-year journey as an entrepreneur, highlight lessons learned along the way and sign her new book.
The event begins at 6:30pm and concludes at 9pm. Ladies Who Launch will also be raffling off a free membership and admission to it’s famed “Incubator Intensive Workshops” to one lucky winner. To learn more about the event and to register please visit http://www.ladieswholaunch.com/losangeles.
About Ladies Who Launch: The Ladies Who Launch mission is to make entrepreneurship accessible to any woman with a project, dream or aspiration to start her own business and be successful. We have found a definitive link between launching a business and higher self-esteem and happiness; it is our hope that women will come to Ladies Who Launch and take advantage of our trusted community, tools, resources and success stories and live their dreams. Please visit us online at www.ladieswholaunch.com.
End ###
Contact:
Maggie Palmer
info@maggiekpalmer.com
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